Flash animations have widely varying popularity, some people love them, some people hate them.  We believe that these different perspectives originate primarily from how Flash animations are used and designed.

No-one likes to be shouted at, particularly with irrelevant messages.  To prevent this, we ensure that any Flash animations we design:

  • Are in keeping with the overall design and colour scheme of your site.
  • Play at a suitable pace and allow you time to take them in.
  • Are attractive and convey a professional image.
  • Are relevant to your site's content, or sales message.

We've used Flash for a range of purposes on a number of websites, for example:

On our  Graphic Design website most of the home page is in Flash, as is the top navigation option on the internal pages.

On the SeaMode Oceanographic website, we added a gentle ripple effect to the logo, in keeping with an oceanography site.

The Jumper Trampolines website uses the animation shown on the left.

Our sample websites page includes more Flash Animation examples as part of many of the sites we've designed, or please contact us to see more examples of our work.
 

Flash Animation and Search Engine Optimization (SEO)

Like other aspects of our website design, we ensure that each Flash Animation we create also help with your Search Engine Optimization (SEO), by entering keyword rich information in the Title and Description fields that the Flash software provides and by saving files included in the animation with relevant names.

By including search engine optimized animations on your site, you can thereby increase where your site will appear for a given search result.

That said, we don't design pure Flash websites, whilst including an animation can help with your Search Engine Optimization, currently search engines can't distinguish different 'pages' within an animation, meaning you can only use them to help with SEO for one or two keywords, not the wide range of keywords most website owners want their websites to be found for.  This is a real case of sacrificing SEO for looks, some pure flash sites are awesome to look at but all but invisible on the internet.