Website Design - Stage 2
Choosing Keywords

At the planning stage we will have made notes of several keywords to include on your site - what your business focus is, what you think clients are likely to search for, etc. We also do some brainstorming to generate more keywords, such as synonyms (e.g. creative, innovative, artistic), generalisations (e.g. clothing as well as T-shirts) and other related concepts.

That said, it's important to know which search terms are most popular. For example, do most people search for 'sky-diving' or 'sky dive'? Obviously if this was your business, we would aim to get you on the first page with both search terms, but which 10 or so search terms should we focus on?

Luckily we can discover which the most frequent searches are on the leading search engines and we then use this to deduce the most relevant search terms for your site.

We can also include different key words in the meta tags of each page, to ensure that each page is relevant to its contents. See Writing good meta tags for more information.

You may also want to try a free Keyword Suggestion Tool.

Next - Website Design

Website Design - Stage 2 Choosing Keywords

Website Design - Stage 2
Choosing Keywords